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Our Story

Our mission is simple: to inspire confidence, elevate style, and celebrate you. 

Philosophy

Beauty with Purpose

At obsession Beauty Salon & Spa,
beauty goes beyond appearance, it's
about wellness, confidence, and self-
expression. Each service is designed to
make you feel radiant inside and out.

Professional Excellence

Our team combines talent, precision, and advanced techniques to deliver results that
exceed expectations. Every treatment is performed with care, hygiene, and expertise.

Luxury & Comfort

We create a welcoming and relaxing
atmosphere where elegance meets,
warmth. From the moment you walk in,
every detail is designed to make you
feel pampered and valued.

Passion & Dedication

Beauty is our art and our passion, We
love what we do, and it shows in the
smiles and confidence of every client
who visits us.

Innovation & Trends

We stay at the forefront of beauty
trends and techniques --offering
modern haircuts, nail art, facials with
marine ingredients, and the latest lash
extensions for a complete beauty experience.

Community & Care

People thBorn from sisterhood and love for the
craft , our story in one of family,
dedication, and service, We believe in
teamwork, respect, and spreading
beauty through genuine connection.

Our Story

Founded by sisters Cecilia and Mercedes, Obsession Beauty Salon & Spa was born from a shared love of art, science, and self-care. From humble beginnings to two thriving locations in West New York and Bayonne, we’ve built a space that blends professionalism, warmht, and innovation. Our mission is to make every guest feel radiant, confident, and cared for — inside and out.
–Teamwork Obsession beauty Salon Spa.

Our Team

Team Member Dr. Victoria De Vito Founder – MD, Facts
Team Member
Dr. Victoria De Vito
Founder – MD, Facts

As co-founder of the first all-woman physician plastic surgery practice in Atlanta, Dr. Diane Z. Alexander is a nationally recognized leader in cosmetic surgery, non-invasive facial rejuvenation and anti-aging. As much an artist as a surgeon, she sees Artisan Beauté as the natural fulfillment of her journey for the women she serves.

Team Member Dr. Alexander Collin Cosmetologist – Master’s of Cosmetology
Team Member
Dr. Alexander Collin
Cosmetologist – Master’s of Cosmetology

As co-founder of the first all-woman physician plastic surgery practice in Atlanta, Dr. Diane Z. Alexander is a nationally recognized leader in cosmetic surgery, non-invasive facial rejuvenation and anti-aging. As much an artist as a surgeon, she sees Artisan Beauté as the natural fulfillment of her journey for the women she serves.

Team Member Rachel Green Hairdresser
Team Member
Rachel Green
Hairdresser

As co-founder of the first all-woman physician plastic surgery practice in Atlanta, Dr. Diane Z. Alexander is a nationally recognized leader in cosmetic surgery, non-invasive facial rejuvenation and anti-aging. As much an artist as a surgeon, she sees Artisan Beauté as the natural fulfillment of her journey for the women she serves.

Team Member
Nick Boil
Barber

As co-founder of the first all-woman physician plastic surgery practice in Atlanta, Dr. Diane Z. Alexander is a nationally recognized leader in cosmetic surgery, non-invasive facial rejuvenation and anti-aging. As much an artist as a surgeon, she sees Artisan Beauté as the natural fulfillment of her journey for the women she serves.

Team Member Diana Milos Nail Specialist
Team Member
Diana Milos
Nail Specialist

As co-founder of the first all-woman physician plastic surgery practice in Atlanta, Dr. Diane Z. Alexander is a nationally recognized leader in cosmetic surgery, non-invasive facial rejuvenation and anti-aging. As much an artist as a surgeon, she sees Artisan Beauté as the natural fulfillment of her journey for the women she serves.

Team Member Andrew Parker Event Manager
Team Member
Andrew Parker
Event Manager

As co-founder of the first all-woman physician plastic surgery practice in Atlanta, Dr. Diane Z. Alexander is a nationally recognized leader in cosmetic surgery, non-invasive facial rejuvenation and anti-aging. As much an artist as a surgeon, she sees Artisan Beauté as the natural fulfillment of her journey for the women she serves.

Team Member Susan Geller Nail Specialist
Team Member
Susan Geller
Nail Specialist

As co-founder of the first all-woman physician plastic surgery practice in Atlanta, Dr. Diane Z. Alexander is a nationally recognized leader in cosmetic surgery, non-invasive facial rejuvenation and anti-aging. As much an artist as a surgeon, she sees Artisan Beauté as the natural fulfillment of her journey for the women she serves.

Team Member Nadia Bake Administrator
Team Member
Nadia Bake
Administrator

As co-founder of the first all-woman physician plastic surgery practice in Atlanta, Dr. Diane Z. Alexander is a nationally recognized leader in cosmetic surgery, non-invasive facial rejuvenation and anti-aging. As much an artist as a surgeon, she sees Artisan Beauté as the natural fulfillment of her journey for the women she serves.